King Camp Gillette and his amazing razor were the first disruptors of the grooming category as well as the barbershop industry. Men’s facial trends were changing rapidly in the late 1800s. Long beards were out while clean chins and cheeks and a well-manicured mustache were in. To achieve this look, men could go to a barber two to three times per week or shave themselves, which could be a dangerous undertaking.
Standing at his sink in the early morning, King C. Gillette realized his permanent blade razor was dull and required professional sharpening. In that moment of frustration, he saw that the only necessary part of his blade was the finest part of the tip. He quickly envisioned that tip on a flattened piece of steel, sharpened on both sides, produced at such a low cost that it was easily and quickly replaceable. King C. Gillette’s new, disposable razor blade and handle promised men safety and personal freedom to achieve the looks they desired.
Point of Purchase Displays
Floor Stand
Counter/shelf units
